540WMain Receives #PlayEverywhere Design Challenge Grant

We’re proud to share that ROCket to Imagination was selected as a #PlayEverywhere Design Challenge grantee! We’re creating a playspace to help kids imagine pathways to opportunities through play, their own curiosity and accessible design that will transform an everyday space and help infuse more equitable play opportunities in [city]! Excited to start this journey […]

Ernest Flagler-Mitchell Needs to Resign

close up of letter of resignation with a pen

Ernest Flagler-Mitchell Needs to Resign Two phrases that stuck with me the most from a summer of marches and protests: All Black Lives Matter We throw no one under the bus. I felt these in my heart and soul. It is important to not dismiss anyone in our fight for equality, no matter what. And […]

540WMain Launches Membership Program for Antiracism Education in Team Environments

540WMain is pleased to announce the launch of an organizational membership program, providing essential social and racial justice training for team environments. This membership is open to organizations of any size and scope and provides virtual learning to the entire team enrolled, whether it be staff, board, student body, or members.  This education includes access […]

All The Books I Read in 2020

a stack Books on desk in modern design office

All The Books I Read in 2020 This has been quite the year to say the least. Between navigating a global pandemic, sheltering in place, living and working from home, and trying to balance emotional and mental health amidst a sea of bad news and civil unrest. Reading and consuming content has in many respects […]

Everything Will Be Ok | A Year In Review (2020)

Child's pictures in a window in response to the COVID-19 virus lockdown

Everything Will Be Ok | A Year In Review (2020) Dear Community, Writing this year-end recap has probably been one of the most challenging tasks that I have had to complete in the last few weeks. Every time I started to write I just couldn’t seem to find the appropriate words that articulated the emotional […]

540WMain’s Essential Reading List (Books You Must Read) in 2021

book collage

540WMain’s Essential Reading List (Books You Must Read) in 2021 Every year we love sharing the books that inspire our mission and programming. One of the first steps to dismantling structural racism is understanding the past and how the past affects the present. It is also important to prioritize the content of BIPOC (Black, Indigenous, […]

Top 10 Most Viewed Blog Posts of 2020

A young black beautiful woman is using a laptop in the living room at home.

Dear Community, Our blog was buzzing with a diverse array of content throughout the year. When we kicked off 2020 we had a goal and tagline to “Scale Up 2020”. Little did we know how much the world would change in a way that we could have never predicted. We scaled up in 2020 and […]

**Announcement** 540WMain Transitions to A Virtual Organization

540WMain is excited to announce its transition to a virtual organization effective August 1, 2020 Dear Community, After months of operating remotely due to the COVID-19 pandemic, 540WMain, Inc. is embarking on a new era of growth and development by becoming a virtual organization. This pivot will allow the organization to grow its reach as […]

Summer Intern Spotlight | Adam Hopson

We are pleased to spotlight Adam Hopson who has joined the 540Team a few weeks ago as our EJ Research Intern for Summer 2020 About Adam   Adam is a rising Junior at the University of Rochester, studying Biochemistry and Environmental Studies. He is serving as an Urban Fellow through the University of Rochester Urban Fellows […]

A Wednesday Word From The Director | Cherish The Present Day

Dear Community, Last week I promised a deep introspective post and now (today) I am just not feeling like writing a lengthy post. So often we hold ourselves to incredibly high standards, set these lofty expectations and then stress out when our reality doesn’t match the thing we envisioned. I have been learning and practicing […]

A (Thursday) Word From the Director | Nothing Stays The Same

Dear Community, The month of June hit us all like a wrecking ball and I am still trying to process everything that happened. It feels as if a years worth of life was packed into one month and adding all that to the “brave new world” of COVID-19 pandemic has me reeling. Thankfully, I am […]

A Wednesday Word From The Director | Education Without Borders.

Dear Community, Today we are half way through the 2nd week of our month-long virtual fundraiser Upon the launch of the campaign last week your support helped 540WMain blow past our original fundraising goal by over 50% ($10,800+ and counting) we are up to 120+ monthly members, and received the most volunteer inquirys we’ve ever […]

Black Women Roc! 2020 | Finalists Selected

Dear Community, We are so excited to share that we received over 30 nominations for our 4th annual Black Women Roc! 2020. This is the most nominations we have ever received for the campaign and we are truly grateful for all of your submissions. There is no shortage of talented Black women committed to transforming […]

540WMain (Virtually) Celebrates Four Years All Month Long

Hey, 540WMain officially turns 4 years old this month! With everything going on right now, we are reminded of just how important our organization’s purpose is not just in our local community, but far beyond. We enter this coming year committed more than ever to provide accessible resources and education while teaching our community about […]

Summer Intern Spotlight | Haylee Horn

We are pleased to spotlight Haylee Horn who joins the 540Team as our Grants Research Intern for Summer 2020 About Haylee  Haylee Horn is a rising senior at the University of Rochester majoring in linguistics and minoring in psychology and Russian. She spends a lot of her free time involved with community service organizations, serving […]

Summer Intern Spotlight | Audrey Clements

We are pleased to spotlight Audrey Clements who joins the 540Team as our Communications Intern for Summer 2020 About Audrey  Audrey Clements is a rising junior at Nazareth College majoring in communications and minoring in marketing. After college, she wants to work as a Communications Liaison Agent in the FBI and work closely with media […]

A Wednesday Word From The Director | Nothing Was The Same.

bottle of hand sanitize on top of face masks

Dear Community, We’ve reached another Wednesday during what seems like week one hundred fifty thousand of a global pandemic. The days have seemed to blur together into one continuously long time block of time. And even though the weather is finally (finally) warming up, the effect and impact of COVID-19 on our local, national, and […]

Black Women Roc! 2020 | Nomination Period May 8 – 17, 2020

We are pleased to open the nomination period for Black Women Roc! 2020 Black Women Roc! our annual month long digital campaign where we highlight the achievements and work of four Black women and femme identifying women of color enacting change and making significant positive contributions to the Rochester community. Black Women Roc! 2020 How […]