All About Melanin

three black woman of various skin tones

A 540Monthly Membership ensures that 540WMain is able to create and curate low cost/high impact educational content and programming rooted in antiracism, arts/culture & humanities, and wellness.  If you love 540WMain consider becoming a 540Monthly Member today. Help 540WMain reach its goal of 100 monthly members. Click here All About Melanin Fast Facts Eumelanin is […]

20 Ways You Can Reduce Waste in Your Every Day Life

pile of trash

20 Ways You Can Reduce Waste in Your Every Day Life by Calvin Eaton For me, this year has been all about sustainability. As a social entrepreneur sustainability has two very important definitions that I take to heart every single day: The ability to be maintained at a certain rate or level. Avoidance of the […]

Arthur Ashe

We are pleased to spotlight Arthur Ashe in day twenty-three of our first annual 28 Days of Little Known Facts About (Black) American History Arthur Ashe is the only Black man to win the singles titles for , the US Open, Wimbledon Open, and the Australian Open. Ashe, born July 10, 1943 in Richmond, Virginia, […]

28 Days of Little Known Facts About Black American History | Henrietta Lacks (4)

We are pleased to spotlight Henrietta Lacks in day four of our first annual 28 Days of Little Known Facts About (Black) American History Henrietta Lacks is the most important women in medical history. In 1951, Henrietta Lacks, a poor woman with a middle-school education, made one of the greatest medical contributions ever. Her cells, […]

A Wednesday Word From the Director | 2017 Year End Edition

Dear Community, How would you describe 2017 in just two words? This is the type of reflective question that pervades the end of each year. Right after Christmas and just before New Year’s Day everyone is reflective. Honestly though, how would you describe your 2017 in a nutshell using just two words? Before you answer […]

Community Volunteer Spotlight | Jianna Howard

We are pleased to spotlight Jianna Howard our newest Community Volunteer About Jianna Howard Jianna graduated summa cum laude from The College at Brockport this past May after earning a Bachelors of Science. She is currently working as an AmeriCorps VISTA through the Rochester Youth Year Fellowship and is placed at Jefferson Family Medicine. As […]

Summer Intern Spotlight | Tiara Downs

We are pleased to spotlight Tiara Downs a Workforce Development Intern & co-creator of the Urban Architecture Tour How old are you? TD: I am eighteen years old. Where were you born? TD: I was born here in Rochester What do you like to do in your free time? TD: In my free time I […]

A Wednesday Word from the Director | Fast Times & Tour Guides

Dear Community, This week’s word will be super quick. We are in the thick of practicing and planning for tomorrow’s Back to the Past Urban Art Architecture Tour kickoff event. I promise that next week’s word will be more in depth.  I am so proud of the interns and the work that they have put […]

A Special Monday Word | One Year Anniversary Mingle Week

Dear Community, Unless you’ve been living under a rock you know that we celebrated 540WMain’s one year anniversary back on June 16, 2017 and plan to celebrate this milestone this Saturday August 26th from 4-7 PM I’m super excited to celebrate this Saturday with great vendors, good food, friends, and community. All week long keep […]

A Wednesday Word from The Director | One Day At A Time

Dear Community, Happy Wednesday! I can’t believe a whole week has passed since I last came to you. The summer is flying by and boy does it feel like summer. Sunshine, humidity, sweat dripping down your brow, ice cold water, fireflies… Don’t you love Rochester summer? It goes just as quick as it arrives so […]

A Wednesday Word from the Director | Black Women Roc!

All month long we’ve been celebrating the beauty, grace, talent and success of black women in Rochester here on 540Blog as well as our social media platforms. I must say it has been one of the most wonderful blogging campaigns that I have ever created. Learning about the work, blood, sweat and tears that community […]

Black Women Roc! Spotlight | Shalom Pearl Singer-Gause

  We are pleased to highlight Shalom Pearl Singer-Gause in our latest Black Women Roc! feature About Shalom Shalom Pearl Singr-Gause is a professional WNBF Figure Natural Bodybuilder,  She’s won the title Ms. Universe twice and last year finished 5th in the World Championship in LA. She teaches Aqua Zumba and owns a personal training […]

Black Women Roc! Spotlight | Melanie Funchess

  We are pleased to spotlight Melanie Funchess for our Black Wome Roc! Campaign About Melanie Melanie Funchess has been working professionally in Black community wellness for almost 25 years.  Currently, she is the Director of Community Engagement at the Mental Health Association of Rochester. When did you begin business and/or teaching? MF:I have been […]

Community Educator Spotlight | Marcus Bowens

  We are pleased to spotlight Marcus Bowens our first Hip Hop Cardio Instructor About Marcus Marcus has created, trained and taught hip hop dance for over 10 years. Beginning at the age of 10 in the world of freestyle hip hop dance, has since become a versatile and dynamic choreographer. He is also skilled […]

Community Educator Spotlight | Liz Laneri Wellness

  We are pleased to spotlight our resident Yoga Instructor Liz Laneri of Liz Laneri Wellness About Liz Laneri Wellness Upon returning to Rochester from Boston in 2016, Liz has been teaching at Tru Yoga as well as private and group classes at Rochester businesses and homes. Previously, she taught in Boston for more than a […]