Performing Artist Spotlight | The Rebel Flower Bomb

We are pleased to spotlight The Rebel Flower Bomb our March Featured Performing Artist About The Rebel Flower Bomb The Rebel Flower Bomb is an unparalleled poetic force. She hails from Rochester, NY. Her words combine metaphoric magic with bold imagery. Her poems represent the collision of pain and beauty that she has courageously bled […]

A Wednesday Word From the Director | 2017 Year End Edition

Dear Community, How would you describe 2017 in just two words? This is the type of reflective question that pervades the end of each year. Right after Christmas and just before New Year’s Day everyone is reflective. Honestly though, how would you describe your 2017 in a nutshell using just two words? Before you answer […]

December Artist of the Month Spotlight | Allison McDonald

We are pleased to spotlight our December Artist of the Month Allison McDonald About Allison McDonald Allison McDonald is a 23 year old photographer from Rochester, NY. She recently graduated from SUNY Brockport with a degree in Studio Art and concentration in photography. She plans on going to graduate school for Art Therapy in the near […]

Summer Intern Spotlight | Michael Adams

We are pleased to spotlight Michael Adams a Workforce Development Intern & co-creator of the Urban Architecture Tour How old are you? MA: I am sixteen years old. Where were you born? MA: I was born here in Rochester What do you like to do in your free time? MA: In my free time I […]

Rochester Makers Gift Shop Business Spotlight | Jess Kreiser Illustration

We are pleased to feature Jess Kreiser of Jess Kreiser Illustration as our second Business spotlight in the Rochester Makers Gift Shop summer vendor series About Jess Kreiser Illustration Jessica Kreiser is an artist and founder of Jess Kreiser Illustration. Inspired by nature, food, stories and animals Jessica creates stunning hand illustrated cards and prints. […]

Summer Intern Spotlight | Tiara Downs

We are pleased to spotlight Tiara Downs a Workforce Development Intern & co-creator of the Urban Architecture Tour How old are you? TD: I am eighteen years old. Where were you born? TD: I was born here in Rochester What do you like to do in your free time? TD: In my free time I […]

Summer Intern Spotlight | Jaden Hayes

We are pleased to spotlight Jaden Hayes a Workforce Development Intern co-creator of the Urban Architecture Tour How old are you? JH: I am sixteen years old Where were you born? JH: I was born here is Rochester What do you like to do in your free time? JH: In my spare time I like […]

A Thankful Word from the Director | Fall Tour Series Kickoff

Dear Community, My body isn’t cooperating on this Friday in fact, I’ve spent all day in bed in full recovery mode one day before our Anniversary Celebration. (Yikes!) So is the life of a chronic spoonie but fortunately my heart is full of joy and thankfulness. The intern’s display of black youth magic last night […]

A Wednesday Word from the Director | Fast Times & Tour Guides

Dear Community, This week’s word will be super quick. We are in the thick of practicing and planning for tomorrow’s Back to the Past Urban Art Architecture Tour kickoff event. I promise that next week’s word will be more in depth.  I am so proud of the interns and the work that they have put […]

A Special Monday Word | One Year Anniversary Mingle Week

Dear Community, Unless you’ve been living under a rock you know that we celebrated 540WMain’s one year anniversary back on June 16, 2017 and plan to celebrate this milestone this Saturday August 26th from 4-7 PM I’m super excited to celebrate this Saturday with great vendors, good food, friends, and community. All week long keep […]

A Wednesday Word from the Director | Self Care is The Best Care

Dear Community, I want to start off by apologizing for my absence last week. Between fibro flares, emotional upsets, and working nearly around the clock I knew I would forget to get my weekly message to you one of these weeks this summer. The last three weeks have been challenging for me to say the […]

A Wednesday Word from The Director | One Day At A Time

Dear Community, Happy Wednesday! I can’t believe a whole week has passed since I last came to you. The summer is flying by and boy does it feel like summer. Sunshine, humidity, sweat dripping down your brow, ice cold water, fireflies… Don’t you love Rochester summer? It goes just as quick as it arrives so […]

A Wednesday Word from the Director | Change Takes Time

  Dear Community, We’ve come to the last full week of July. Can you believe it? Time is waiting for no one. Lately I’ve felt like I’ve been moving both in slow motion and at lightening speed. The days are flying by and as my to do list grows I feel like I am accomplishing […]

Community Educator Spotlight | Carly Wise-Levick

  We are pleased to feature Carly Wise-Levick in our latest Community Educator Spotlight About Carly Carly Wise-Levick is a money saving guru, blogger, & entrepreneur, who has almost two decades of experience saving money.  She has taught classes for colleges, nonprofits and community groups, teaching people how to save money.  A true couponing queen, […]

A Wednesday Word from the Director | Black Women Roc!

All month long we’ve been celebrating the beauty, grace, talent and success of black women in Rochester here on 540Blog as well as our social media platforms. I must say it has been one of the most wonderful blogging campaigns that I have ever created. Learning about the work, blood, sweat and tears that community […]

A Wednesday Word | Special Announcement from Our Director

This past year has been quite the journey. Building 540WMain and getting us to our one year anniversary has truly been a magical and life changing journey. I am so proud to finally have it fine tuned to the point where everything that I’ve envisioned makes sense in reality as much as it has made sense in my […]

Community Educator Spotlight | Liz Laneri Wellness

  We are pleased to spotlight our resident Yoga Instructor Liz Laneri of Liz Laneri Wellness About Liz Laneri Wellness Upon returning to Rochester from Boston in 2016, Liz has been teaching at Tru Yoga as well as private and group classes at Rochester businesses and homes. Previously, she taught in Boston for more than a […]

Artist of the Month Spotlight | Lavonne Barfield

We are happy to have Lavonne Barfield at the 540WMain Artist of the Month LaVonne D. Barfield is a native to Rochester, NY and has been involved in  creative arts her whole life. She is a gifted multifaceted artist who has a heart for the youth of this city.LaVonne is a graduate of Wilson Magnet […]

Special Announcement | Black Women Roc! Campaign

We are thrilled to announce our June Black Women Roc! Campaign Today is the official launch of our June Black Women Roc! Campaign All month long 540WMain.org will spotlight the accomplishments of local black women who are effecting change in our community. Additionally, the center will feature classes and programming taught by black women (and […]