African-American Artists, Artwashing & The Erasure of Black Art

A 540Monthly Membership ensures that 540WMain is able to create and curate low cost/high impact educational content and programming rooted in antiracism, arts/culture & humanities, and wellness.  If you love 540WMain consider becoming a 540Monthly Member today. Help 540WMain reach its goal of 100 monthly members. Click here African-American Artists, Artwashing & The Erasure of […]

A Different Sort of 40 Hours

pink piggy bank shaped like a pig

A 540Monthly Membership ensures that 540WMain is able to create and curate low cost/high impact educational content and programming rooted in antiracism, arts/culture & humanities, and wellness.  If you love 540WMain consider becoming a 540Monthly Member today. Help 540WMain reach its goal of 100 monthly members. Click here A Different Sort of 40 Hours I’ve […]

Performing Artist Spotlight | The Rebel Flower Bomb

We are pleased to spotlight The Rebel Flower Bomb our March Featured Performing Artist About The Rebel Flower Bomb The Rebel Flower Bomb is an unparalleled poetic force. She hails from Rochester, NY. Her words combine metaphoric magic with bold imagery. Her poems represent the collision of pain and beauty that she has courageously bled […]

28 Days of Little Known Facts About (Black) American History | Christina Jenkins (11)

We are pleased to spotlight Christina Jenkins in day eleven of our first annual 28 Days of Little Known Facts About (Black) American History Christina Jenkins is the revolutionary inventor of the Sew-In-Weaver The hair weave industry owes itself to the trailblazer Christina Jenkins. She was born in Louisiana and later graduated college in 1943. […]

28 Days of Little Known Facts About (Black) American History | Jerry Lawson (8)

We are pleased to spotlight Jerry Lawson in day eight of our first annual 28 Days of Little Known Facts About (Black) American History Jerry Lawson created the first home video game system with interchangeable games long before Playstation and X-Box Born in New York City on December 1, 1940, Gerald Anderson Lawson is famous for […]

28 Days of Little Known Facts About (Black) American History | Jerry Pinkney (7)

We are pleased to spotlight Jerry Pinkney in day seven of our first annual 28 Days of Little Known Facts About (Black) American History Jerry Pinkney, a prolific children’s book author and illustrator and has been internationally recognized for his contribution to the arts Pinkney was born in the Germantown section of Philadelphia in 1939. […]

A Wednesday Word From the Director | 2017 Year End Edition

Dear Community, How would you describe 2017 in just two words? This is the type of reflective question that pervades the end of each year. Right after Christmas and just before New Year’s Day everyone is reflective. Honestly though, how would you describe your 2017 in a nutshell using just two words? Before you answer […]

December Artist of the Month Spotlight | Allison McDonald

We are pleased to spotlight our December Artist of the Month Allison McDonald About Allison McDonald Allison McDonald is a 23 year old photographer from Rochester, NY. She recently graduated from SUNY Brockport with a degree in Studio Art and concentration in photography. She plans on going to graduate school for Art Therapy in the near […]

Rochester Makers Gift Shop Business Spotlight | Jess Kreiser Illustration

We are pleased to feature Jess Kreiser of Jess Kreiser Illustration as our second Business spotlight in the Rochester Makers Gift Shop summer vendor series About Jess Kreiser Illustration Jessica Kreiser is an artist and founder of Jess Kreiser Illustration. Inspired by nature, food, stories and animals Jessica creates stunning hand illustrated cards and prints. […]

Summer Intern Spotlight | Tiara Downs

We are pleased to spotlight Tiara Downs a Workforce Development Intern & co-creator of the Urban Architecture Tour How old are you? TD: I am eighteen years old. Where were you born? TD: I was born here in Rochester What do you like to do in your free time? TD: In my free time I […]

Summer Intern Spotlight | Jaden Hayes

We are pleased to spotlight Jaden Hayes a Workforce Development Intern co-creator of the Urban Architecture Tour How old are you? JH: I am sixteen years old Where were you born? JH: I was born here is Rochester What do you like to do in your free time? JH: In my spare time I like […]

A Thankful Word from the Director | Fall Tour Series Kickoff

Dear Community, My body isn’t cooperating on this Friday in fact, I’ve spent all day in bed in full recovery mode one day before our Anniversary Celebration. (Yikes!) So is the life of a chronic spoonie but fortunately my heart is full of joy and thankfulness. The intern’s display of black youth magic last night […]

A Wednesday Word from the Director | Fast Times & Tour Guides

Dear Community, This week’s word will be super quick. We are in the thick of practicing and planning for tomorrow’s Back to the Past Urban Art Architecture Tour kickoff event. I promise that next week’s word will be more in depth.  I am so proud of the interns and the work that they have put […]

A Special Monday Word | One Year Anniversary Mingle Week

Dear Community, Unless you’ve been living under a rock you know that we celebrated 540WMain’s one year anniversary back on June 16, 2017 and plan to celebrate this milestone this Saturday August 26th from 4-7 PM I’m super excited to celebrate this Saturday with great vendors, good food, friends, and community. All week long keep […]

A Wednesday Word from the Director | Self Care is The Best Care

Dear Community, I want to start off by apologizing for my absence last week. Between fibro flares, emotional upsets, and working nearly around the clock I knew I would forget to get my weekly message to you one of these weeks this summer. The last three weeks have been challenging for me to say the […]

A Wednesday Word from The Director | One Day At A Time

Dear Community, Happy Wednesday! I can’t believe a whole week has passed since I last came to you. The summer is flying by and boy does it feel like summer. Sunshine, humidity, sweat dripping down your brow, ice cold water, fireflies… Don’t you love Rochester summer? It goes just as quick as it arrives so […]

A Wednesday Word from the Director | Change Takes Time

  Dear Community, We’ve come to the last full week of July. Can you believe it? Time is waiting for no one. Lately I’ve felt like I’ve been moving both in slow motion and at lightening speed. The days are flying by and as my to do list grows I feel like I am accomplishing […]

Special Announcement Wednesday Word | 2017 Workforce Development, Entrepreneur College Preparatory Internship

I am pleased to announce The 2017 Workforce Development, Entrepreneur & College Preparatory Internship Program The summer 2017 cohort started orientation yesterday here at 540WMain Community Learning Academy. This summer marks the second year of our unique summer internship which is a collaboration between 540WMain Community Learning Academy & Rochester Works Summer Youth Employment Program. This […]

A Wednesday Word from the Director | Black Women Roc!

All month long we’ve been celebrating the beauty, grace, talent and success of black women in Rochester here on 540Blog as well as our social media platforms. I must say it has been one of the most wonderful blogging campaigns that I have ever created. Learning about the work, blood, sweat and tears that community […]