Ideas Into Motion: Active Transportation Summit

May is National Bike Month! and to celebrate 540Blog and social media platforms will focus content on how we begin to normalize biking in our culture, support cyclists, and more importantly push walkablity in Rochester and beyond. Ideas Into Motion: Active Transportation Summit (May 23) | Guest Blog by Mike Bulger More and more, cities […]

Memorable & Unexpected Gifts: Baby Showers, New Children

New additions to families are usually joyous occasions, whether a baby is born, a child is adopted, or a family decides to foster a child in need. They can also be times of anxiety and stress for the parent(s) as well as for close family or friends who may have lost a child or who […]

A Wednesday Word from the Director | Growth Takes Community

Dear Community, It’s not lost on me that unconscious bias and perceived stereotypes about the safety of the Susan B. Anthony Preservation district make running any business on West Main Street extremely challenging. It should come as no surprise that over the decades very few businesses have had longevity on the West Main strip despite […]

What Is Social Entrepreneurship

Did you know that 540WMain initially started as a for profit social enterprise. However I quickly realized that not many in Rochester knew what that meant let alone understood the concept of social entrepreneurship, conscious capitalism or like terms so I adjusted our mission to be non-profit but at the core we are a social […]

28 Days of Little Known Facts About (Black) American History | Ann Lowe (16)

We are pleased to spotlight Ann Lowe in day sixteen of our first annual 28 Days of Little Known Facts About (Black) American History Ann Lowe is the the first notable Black American Designer. Lowe learned her craft in her family’s custom dress shop in Alabama and then moved to Florida in 1916, where she […]

28 Days of Little Known Facts About (Black) American History | Jerry Lawson (8)

We are pleased to spotlight Jerry Lawson in day eight of our first annual 28 Days of Little Known Facts About (Black) American History Jerry Lawson created the first home video game system with interchangeable games long before Playstation and X-Box Born in New York City on December 1, 1940, Gerald Anderson Lawson is famous for […]

28 Days of Little Known Facts About (Black) American History | Jerry Pinkney (7)

We are pleased to spotlight Jerry Pinkney in day seven of our first annual 28 Days of Little Known Facts About (Black) American History Jerry Pinkney, a prolific children’s book author and illustrator and has been internationally recognized for his contribution to the arts Pinkney was born in the Germantown section of Philadelphia in 1939. […]

February Featured Artist Spotlight | Jarael Adams

We are pleased to spotlight Jarael Adams our February Artist of the Month About Paint The Town Paint The Town is art gallery and paint studio located in Buffalo NY. About Jarael Adams Jarael Adams is a native of Buffalo, NY and professional artist. He is married with two children and is the Founder/CEO of […]

28 Days of Little Known Facts About Black American History | Henrietta Lacks (4)

We are pleased to spotlight Henrietta Lacks in day four of our first annual 28 Days of Little Known Facts About (Black) American History Henrietta Lacks is the most important women in medical history. In 1951, Henrietta Lacks, a poor woman with a middle-school education, made one of the greatest medical contributions ever. Her cells, […]

28 Days of Little Known Facts About Black American History | Onesimus (3)

We are pleased to spotlight Onesimus in day three of our first annual 28 Days of Little Known Facts About (Black) American History Inoculation was introduced to America by a slave. Few details are known about the birth of Onesimus, but it is assumed he was born in Africa in the late seventeenth century before […]

28 Days of Little Known Facts About Black American History | Bass Reeves (2)

We are pleased to spotlight Bass Reeves in day two of our first annual 28 Days of Little Known Facts About (Black) American History Bass Reeves became the first Black Deputy U.S. Marshal, In fact, it’s believed that the real “Lone Ranger” was inspired by an African American man named Bass Reeves. Reeves had been […]

Why Black History Month is Necessary & Vital

“In an ideal world, Black History Month wouldn’t be necessary. But we don’t live in one.” With stories of racial profiling still making national headlines, Haiti being referred to as a “shithole” country by the the nation’s current sitting president, and Africa being oft referred to as a country (it’s a continent); it’s painfully obvious […]

A Monday Message from the Director 

Dear Community Thank you so much for your support of 540 thus far in our winter semester. We are super excited about our offerings this semester and even more excited to continue to expand and connect with more of you each week. As you can imagine a lot of care, time, attention and planning goes […]

A Wednesday Word From the Director | 2017 Year End Edition

Dear Community, How would you describe 2017 in just two words? This is the type of reflective question that pervades the end of each year. Right after Christmas and just before New Year’s Day everyone is reflective. Honestly though, how would you describe your 2017 in a nutshell using just two words? Before you answer […]

December Artist of the Month Spotlight | Allison McDonald

We are pleased to spotlight our December Artist of the Month Allison McDonald About Allison McDonald Allison McDonald is a 23 year old photographer from Rochester, NY. She recently graduated from SUNY Brockport with a degree in Studio Art and concentration in photography. She plans on going to graduate school for Art Therapy in the near […]

Community Volunteer Spotlight | Jianna Howard

We are pleased to spotlight Jianna Howard our newest Community Volunteer About Jianna Howard Jianna graduated summa cum laude from The College at Brockport this past May after earning a Bachelors of Science. She is currently working as an AmeriCorps VISTA through the Rochester Youth Year Fellowship and is placed at Jefferson Family Medicine. As […]

A Thankful Word from the Director | Fall Tour Series Kickoff

Dear Community, My body isn’t cooperating on this Friday in fact, I’ve spent all day in bed in full recovery mode one day before our Anniversary Celebration. (Yikes!) So is the life of a chronic spoonie but fortunately my heart is full of joy and thankfulness. The intern’s display of black youth magic last night […]

A Wednesday Word from the Director | Fast Times & Tour Guides

Dear Community, This week’s word will be super quick. We are in the thick of practicing and planning for tomorrow’s Back to the Past Urban Art Architecture Tour kickoff event. I promise that next week’s word will be more in depth.  I am so proud of the interns and the work that they have put […]