Summer Intern Spotlight | Adam Hopson

We are pleased to spotlight Adam Hopson who has joined the 540Team a few weeks ago as our EJ Research Intern for Summer 2020 About Adam   Adam is a rising Junior at the University of Rochester, studying Biochemistry and Environmental Studies. He is serving as an Urban Fellow through the University of Rochester Urban Fellows […]

Despite Taking Precautions I Still Contracted COVID-19

thermometer sitting on a red backdrop

Dear Community, Like most here in the U.S. I watched in awe as the sate of NY closed down slowly and finally over the course of the week March 9-14, 2020 as the COVID-19 pandemic swept the nation and changed life as we knew it forever. By the end of the day on Saturday March […]

Environmental Justice Facilitator Spotlight | Megan Borruso

We are pleased to spotlight Megan Borruso who is a 540Monthly sustaining member and environmental justice facilitator About Megan Borruso Megan is an Environmental Specialist, working in the field of Environmental Science and Engineering for over 13 years. She received a Bachelor’s degree in Geography from SUNY Geneseo in 2006 and a Masters in Geography […]

Winter Biking Terrifies Me! Here’s Why

A 540Monthly Membership ensures that 540WMain is able to create and curate low cost/high impact educational content and programming rooted in antiracism, arts/culture & humanities, and wellness.  If you love 540WMain consider becoming a 540Monthly Member today. Help us reach our goal of 100 monthly members. Click here to become a member Winter Biking Terrifies […]

Travel to Europe On A Budget: The Tips

Scotland castle on the shore

A 540Monthly Membership ensures that we are able to create and curate low cost/high impact educational content and programming rooted in the arts, wellness, and antiracism.  If you love 540WMain consider becoming a 540Monthly Member today! Travel to Europe On A Budget: The Tips by Austin Retzlaff Research in advance The more you can learn […]

Travel To Europe On A Budget: An Introduction

Perceived (and real) cost are among the biggest reasons people don’t travel. I’m here to tell you that affordable travel is not necessarily as hard as you might think. Sure, you may not achieve your dream trip to Dubai or to a five-star tropical resort on $30. But with some flexibility and willingness to economize, […]

20 Ways You Can Reduce Waste in Your Every Day Life

pile of trash

20 Ways You Can Reduce Waste in Your Every Day Life by Calvin Eaton For me, this year has been all about sustainability. As a social entrepreneur sustainability has two very important definitions that I take to heart every single day: The ability to be maintained at a certain rate or level. Avoidance of the […]

Ideas Into Motion: Active Transportation Summit

May is National Bike Month! and to celebrate 540Blog and social media platforms will focus content on how we begin to normalize biking in our culture, support cyclists, and more importantly push walkablity in Rochester and beyond. Ideas Into Motion: Active Transportation Summit (May 23) | Guest Blog by Mike Bulger More and more, cities […]

Why You Should Bike To Work (At Least Once)

May is National Bike Month! and to celebrate 540Blog and social media platforms will focus content on how we begin to normalize biking in our culture, support cyclists, and more importantly push walkablity in Rochester and beyond. Are you biking to work today? Today is National Bike to Work Day. That’s right every third Friday […]

Why Cycling Works for Me

I was learning about the environment at East High School during the 1960’s. The over-paving of the suburbs, the students who sacrificed their education to buy a car and work on it and the habitat loss due to the automobile culture were factors that bothered me enough to make me resolve to postpone getting a […]

Want a happy commute? Researchers point to travel by bicycle | National Bike Month

Each week through May 31 540Blog will feature guest blog’s from local and national sources that celebrate the importance of bicycling and walk-ability in urban spaces Want a happy commute? Researchers point to travel by bicycle by Tim Harlow network of bicycle lanes will continue to grow across the Twin Cities this summer — a […]

Car-Free, Cycling & Thriving

In honor of 540, Inc’s 2nd Annual Fit, Well, & Sustainable at 540 Campaign 540Blog will be promoting car-free community members and featuring the perspectives of Rochester professionals that do not have a car by choice of otherwise. The first blog in the series is from community member and 540WMain supporter Eileen L. Fay. Car-Free, […]

Why I Sold My Vehicle & Became A Car Free Professional

It’s been exactly four weeks since I sold my car and joined the ranks as a car-free professional in Rochester. What made me decide to take the plunge? Read about my journey below.   Why I Went Car Free Inklings of my car free journey started back in 2009 when I sold my then brand […]

Memorable & Unexpected Gifts: Baby Showers, New Children

New additions to families are usually joyous occasions, whether a baby is born, a child is adopted, or a family decides to foster a child in need. They can also be times of anxiety and stress for the parent(s) as well as for close family or friends who may have lost a child or who […]

Our Homeless Crisis: A Community Epidemic | What to Expect

Dear Community, We hope that you will attend 540WMain Learning Academy’s May Conversation In a Community Room: Our Homeless Crisis: Our Community Epidemic. Please confirm your attendance and contribution to the conversation. If you are attending please register here Details Date: Tuesday May 8 // 7-9 PM Location: 540WMain Community Learning Academy Cost: Free // […]

Gardens Can Help Rebuild Stolen Community

Rochester is one of those American cities that’s small and hip, and, at the same time, too big for many to understand, with a history as troublesome as any other. I say this because Rochester can be cast in different lights. It can be an up-and-coming technological business center and cultural oasis, or it can […]