Category: BLOG POST

Why You Should Bike To Work (At Least Once) | by Calvin Eaton

May is National Bike Month! and to celebrate 540Blog and social media platforms will focus content on how we begin to normalize biking in our culture, support cyclists, and more importantly push walkablity in Rochester and beyond. Are you biking to work today? Today…

The Curious Case of Caster Semenya: Hottentot Artemis by Chris Thompson

The Curious Case of Caster Semenya: Hottentot Artemis by Chris Thompson It has been a week since the news broke, and I am still seething over the International Association of Athletics Federations decision against South African athlete Caster Semenya. Ten years after their original…

Desperately Searching for the Elephant in the Room: A Rochester Beacon Forum | A Blog of Words & Gifs by Calvin Eaton

On a very rainy Monday, when my allergies were in high flare and a persistent cold rain had forced day four of the 2019 Rochester Lilac Festival to close I told myself that despite every reason to stay in bed I would push myself…

540WMain: A Consistent Voice for Community Education | Guest Blog by Arian Horbovetz

Register for Arian Horbovetz’s Intro to Urbanism Mon May 13 // 6:30pm-8:30pm // $10 540WMain: A Consistent Voice for Community Education by Arian Horbovetz I adjusted my knit tie and stepped into the front door of 540WMain.  Immediately, I was taken by the humble and…

540WMain Calls for Art by Black Women & Women of Color Artists | 3rd Black Women Roc! Campaign

“540WMain is pleased to announce a call for art by Black & Women of Color artists for the 3rd Annual Black Women Roc Campaign” About Black Women Roc!  Now in it’s 3rd year; Black Women Roc! is a digital media campaign that highlights the accomplishments…