We are pleased to officially announce our partnership with ROC Real Capital to manage and rebrand the Douglass Auditorium at 36 King St
I’ve am so excited to finally share what is most likely one of our worst kept secrets ever. 540, Inc has partnered with real estate developer Matthew Druin owner of ROC Real Capital, LLC to manage the re-branded Douglass Auditorium at 36 King Street. Through this partnership Calvin Eaton will serve as the Director of the Douglass Auditorium and handle the day to day event management and booking of the theatre and art gallery space along with the 540, Inc team. The benefits of this partnership are two fold. 540WMain will have access to a larger space to hold lecture style courses and presentations. The community now has a low cost, inclusive and accessible theatre space that is now available for rent by groups and organizations committed to the arts and social justice. The fact that the theatre lives right around the corner from 540WMain Communiversity is simply the icing on the cake. Matt Druin and I feel that this partnership will honor the original intent of the building and enrich the Susan B. Anthony neighborhood by bringing more arts and culture to the district.
The community should stay tuned for the launch of a dedicated website, Facebook page, and logo for the Douglass Auditorium. The website will be the main source of information for the space and be the portal for community members to see the master calendar and book the theatre for plays, lectures, and other events that are curated for a theatre environment.
We will have a First Friday Community Open House & Special Art Exhibit on Friday April 5th | 6pm-10pm
About the Douglass Auditorium
The Douglass Auditorium at 36 King Street (formerly Frederick Douglass Resource Center) is 80 person auditorium/theatre and event space operated by 540, Inc. Housed within the building are the headquarters of the pharmacy tech startup PharmAdva, LLC
as well as office spaces that are open to be leased.
The mission of Douglass Auditorium to provide a low cost, inclusive and accessible theatre space to groups and organizations committed to the arts, culture and social justice.
About ROC Real Capital
Matthew Drouin, Owner is a full time real estate investor and REALTOR with 12 years of acquisition, disposition, development and management experience in Rochester, NY. Matt seeks to help others grow in their real estate investing career as well as serve communities with the best real estate service available. Learn more: www.rocrealcapital.weebly.com
What Happened to the Frederick Douglass Resource Center
The Frederick Douglass Resource Center opened in 2009 and was a not-for-profit, cultural organization and community center committed to articulating the life and legacy of Frederick Douglass and sharing African American heritage and culture. The Center was suppose to offer cultural tours, invigorating programs, dramatic interpretations, and historical reenactments to bring to life African American history and social movements for positive change. The facility originally included the auditorium with a seating capacity of 80, exhibit space, a computer lab, and a reference library. The building was constructed on the site of what was once the West Side School for Boys with public and private funding including grants from Wegmans, The City of Rochester and more.
About $1 million in funding went into establishing the Frederick Douglass Resource Center, but the building and the intentions never quit took off. Errol Hunt, who was the property owner and former pastor of Rochester’s African Methodist Zion Church said in a statement in 2018 : “We have not found the funds to keep it open, maintain some type of a staff and therefore you have ceased operations. However the center was vacant for most of it’s tenure and never materialized into the community and cultural institution for what it was built. Chamber of Commerce CEO Bob Duffy was the mayor when the Douglass Resource Center opened. He says it was supposed to house artifacts of the abolitionists but for reasons that are unclear, the resource center sat vacant for most of it’s tenure until it was sold in late 2018.
Photo credits: Michele Ashlee
How big is the auditorium/theatre?
The Douglass Auditorium seats approximately 80 people.
Is the building and theatre accessible?
The building is accessible as well as the theatre and bathrooms. All spaces open to the community are accessible?
How much does it cost to book the theatre for events?
- The basic rental fee for the auditorium is $350 per event/use.
- The art gallery space is available for $55 per hour ( and can only host photoshoots)
Why types of events are best suited for the theatre?
The only space available for event rental is the 80 seat theatre. The theatre is best suited for lectures, presentations, small plays, screenings, and panel discussions. The art gallery is available for photoshoots only.
When is the auditorium open for a walk through?
The auditorium is available for walk through by appointment. Beginning Friday April 5th the theatre and art gallery will be open the first Friday of every month.
What are the general amenities of the auditorium?
- public wifi
- seating for 80
- accessible facility and theatre seating
- projection and A/V
How can I reserve the Douglass Auditorium?
Individuals looking to rent Douglass Auditorium should contact Calvin Eaton, Executive Director of 540WMain at email@example.com // 5850-420-8439 or submit the webform below:
- Million dollar Douglass center sits vacant | Spectrum News
- Susan B. Anthony Walking Tour
- Roc Parent