540WMain Receives Public Relations Support in Collaboration with Causewave Community Partners

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Dear Community,

On September 11, 2019 I had the honor of attending the Race and Media Breakfast hosted by Causewave Community Partners. This breakfast served as the launch of Phase II of the Shaping Our Stories initiative.
Part I had taken place one year prior in September 2018 when Causewave commissioned two polls on the topic, one of journalists and one of news consumers, and also analyzed 2,700 news stories from last winter for racial bias.
In addition to networking, participants were gathered to review the results of this comprehensive survey and research that asked the community to share their viewpoints on local media’s portrayal of race and bias.The panel outlined key aspects of the survey and research that overwhelmingly found that the majority of news consumers believe that stories about minority groups are primarily negative in local news media. The panel  included a dynamic Rochester of Rochester media legends including Norma Holland and Carlet Cleare and the keynote address presented by Tianna Mañon.
At the end of the panel Phase II of the initiative was announced. 
It called for non-profits serving minority communities the chance to receive public relations consulting services, courtesy of Causewave, the local chapter of the National Association of Black Journalists and the PR Society of Rochester. The goal is to provide volunteer public relations coaches to local groups in an effort to spread positive news in the community and help local brands. We are excited to share that 540WMain is one of nine businesses selected to receive this public relations support. 
We are excited to share that 540WMain is one of nine businesses selected to receive public relations support as part of Phase II of Causewave Community Partner’s Shaping Our Stories Initiative
Other local non-profits (and one for profit) selected include:
  1. Foundation Heberande
  2. The Avenue Blackbox Theatre
  3. Puerto Rican Festival of Rochester, Inc.
  4. Mentors Inspiring Boys & Girls
  5. Action for a Better Community, Inc.
  6. Rochester Youth for Christ
  7. Memorial AME Zion Church
  8. Zoc’s Gourmet Burgers and Shakes

What This Means

Participating in Phase II of Shaping Our Stories also means that 540WMain will be provided the skills to better package and pitch our story to our immediate community and the community at large. 540WMain will receive public relations consulting services, courtesy of Causewave, the local chapter of the National Association of Black Journalists and the PR Society of Rochester. The goal is to provide volunteer public relations coaches to local groups in an effort to spread positive news in the community and help local brands.

About Shaping Our Stories

In late 2015, Causewave Community Partners decided to attempt to make a unique contribution to the issue of racial equity in the Rochester community. They decided to study the perceptions of representations of race in local news media. Shaping our Stories was the result of nearly three years of planning and analysis. Shaping Our Stories found that news consumers believe that stories about minority groups are primarily negative in local news media.
Click here to read the complete Shaping Our Stories report

About Causewave Community Partners

Causewave makes communities stronger by bringing voice to diverse public issues and needs and building capacity within nonprofit organizations.

Resources

  1. Causewave event focuses on race and media, next phase of ‘Shaping Our Stories’ initiative,13 Wham
  2. Survey: Dissatisfaction over local media treatment of race, D&C

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