All About the (Fall) 540WMain Gentrification Conference | October 20

Dear Community,

We are so excited for the Fall edition of the 540WMain Gentrification Conference. The spring edition was such a success that your feedback initiated planning for a fall edition. The fall conference will be expanded, more focused, and with more community engagement. We’ve put together details so everyone can know what to expect and look forward to making these bi-annual conferences.


What is the 540WMain (Fall ) Gentrification Conference?

The 540WMain (Fall ) Gentrification Conference is a community invited conference that has a goal to facilitate positive conversation and action around making Rochester accessible to all persons.

The conference is has a fee of $6 but no one will be turned away. We have a roster (released tomorrow) of amazing sponsors that have made it possible to set aside multiple complimentary seats so that the conference is accessible to all. Proceeds will support the mission and work  540WMain & City Roots Community Land Trust

Who Are The Gentrified

The fall theme is “Who are the gentrified”. The entire day will be centered wound the testimonials of three communtiy members that have been personally displaced or negatively impacgted by City devlopment and gentrification. These accounts will humanize the concept of gentrofiucation and show the real effects of devlopment that displaces and fails to engage community memebrrs that live in devleoping neighborhoods. The three community members  to be featured panelists include:

  • Liz Migriff, homeowner in the Beechwood neighborhood
  • Mohamed Gazali, member of the board of directors for City Roots Community Land Trust 
  • Jody Francis, member of the Rochester Tenant Union

To learn more about their stories listen to a recent airing of the WXXI radio program Connections w/ Evan Dawson

How do we promote inner city development without the displacement of our most vulnerable community neighbors?

The conference will be facilitated by Founder Calvin Eaton and through a series of mini presentations, QA sessions, and small group break out sessions; participants will be encouraged to unpack, expand their thinking, expand stereotypes and share ideas on how to promote development without displacement collectively and individually.

Will Food Be Provided?

We will have light refreshments and beverages provided courtesy Wegmans and The Gluten Free Chef. We ask that community members bring their own snacks, lunch and beverages. We also suggest patronizing New City Cafe which is next door to the conference venue.

How to Prepare

For those registered to attend the conference we recommend you bring:

  • an open mind
  • notebook/pen
  • business cards
  • suggested donation
  • *lunch and/snacks & water

Recommended Readings

We recommend that you reading the following resources prior to attending the conference.

  1. Compassionate Gentrification:…/compassionate-gentrification
  2. Rent strike: Living with rats and raw sewage, Thurston Road tenants demand apartment fixes:
  3. Thurston Road landlord’s companies have hundreds of code violations, as tenants start rent strike:
  4. Rochester tenants seek housing court to iron out apartment issues:


The Ryan Center (500 Webster Ave) location is accessible to all. We will have ASL interpreting free of charge at the conference.

Published by Calvin Eaton

(he/his/him) Calvin Eaton is a disabled community educator, content creator, and social entrepreneur, whose area of expertise includes antiracism, equity, justice, instructional design, and program development. In 2016 Mr. Eaton founded 540WMain, Inc. a non-profit online and community-based organization for accessible education and events that promote justice for all.

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