Introducing the Inaugaral 540WMain Pain Warrior Campaign

540WMain Learning Academy is pleased to announce the first ever

540WMain Pain Warrior Campaign


Did you know that September is National Pain Awareness Month?

Pain Awareness Month is a time when various organizations work to raise public awareness of issues in the area of pain and pain management.

The first Pain Awareness Month was in 2001, when the American Chronic Pain Association (ACPA) led a coalition of groups to establish September as Pain Awareness Month. ACPA established Partners for Understanding Pain and 80 organizations, both health care professionals and consumer groups, including the NAACP supported the effort.

As Founder/Executive Director of 540WMain, Inc. chronic pain and chronic pain awareness is a subject that is very close to my heart. In 2009 chronic pain took over my body and quite literally changed the course of my life. After one year of unexplained sickness, fatigue, pain, and a variety of other symptoms I was diagnosed with and chronic fatigue syndrome in fall 2010. In 2012 I created to document my journey living with chronic illness. Since then I have joined the 100 million Americans that live with a chronic pain condition.

In addition to moving into a career and life of creative & social entrepreneurship I join those millions of pain warriors as a pain advocate with the U.S Pain Foundation and am happy to use 540WMain, Inc. platform to inform and educate my local and global community about chronic pain.

How to Raise Awareness

The key to raising awareness is to get involved. There are many things that you can do to help promote Pain Awareness Month.

  • Talk with Friends & Family: Let them know that September is Pain Awareness Month. “Like” the ACPA on Facebook. Encourage your friends to do the same.
  • Talk with your Healthcare Provider: Let them know that September is Pain Awareness Month. You also can share the tools to better communicate with your healthcare team found at the links below:

Click here to read more about the history of Pain Awareness Month

About the Pain Warrior Campaign

Starting this year each September 540WMain, Inc. will devote social media space to featuring the stories and photos of four Rochester chronic pain survivors and spotlight how they live, cope, and thrive despite living with a chronic pain or related condition. Throughout the month each week we will feature an aspect of the warrior’s life living with chronic pain on the 540WMain, Inc. instagram, facebook, and here on the blog. In addition to this 540Gallery (inside our HQ space) will highlight the work of a Rochester artist living with chronic pain as our Featured Artist of the Month. 

This Year’s Campaign

In honor of transparency I must admit that launching this year’s campaign did not go as planned. Working with others who live with chronic pain means means unexpected delays, flare ups, and other hiccups that have delayed how fast we were able to gather information, photos, and interview the pain warriors that we had selected. In addition to this, my attempts to secure the featured artist was not successful after many attempts. Admittedly, I was frustrated that things did not go as planned and was almost ready to call the whole campaign off. However, after a reset and meditation I decided that a late launch was better than no launch. Additionally, sharing these challenges is an act of awareness in itself because it highlights that those of us living with chronic pain and invisible illness often have to roll with the punches of our illness’s interruption of our personal and professional lives in small and very large ways. Living with chronic pain means that things rarely go as planned and instead of giving into the frustration of a life drastically changed we have to embrace the pain and soldier ahead.

Pain Warriors

This year’s roster of Pain Warriors include four amazing women that demonstrate that life with chronic pain is very challenging and unimaginable but not impossible. The women we will be highlighting this year include:

  • Sarah Vitberg
  • Lisa Nudo
  • Katie Golden
  • Jill Anne Collins

I look forward to sharing more of their stores on 540WMain, Inc.’s social media outlets.

Published by Calvin Eaton

(he/his/him) Calvin Eaton is a disabled community educator, content creator, and social entrepreneur, whose area of expertise includes antiracism, equity, justice, instructional design, and program development. In 2016 Mr. Eaton founded 540WMain, Inc. a non-profit online and community-based organization for accessible education and events that promote justice for all.

One thought on “Introducing the Inaugaral 540WMain Pain Warrior Campaign

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: