Small Business Market Vendor Spotlight | CaTyra Polland

We are pleased to feature CaTyra Polland is one of our vendors for the April Small Business and Makers Market // April 28 1-5 PM

About CaTyra Polland

CaTyra Polland is a native of Rochester, New York. She earned her Master of Arts in Criminal Justice from the State University at Albany. She earned her Bachelor of Arts (Sociology/Spanish) from the State University of New York at Buffalo (UB). CaTyra is the Founder/President of Polland Enterprises, LLC, a writing and editing company. CaTyra enjoys writing, reading, traveling, shopping, slam poetry, going to the beach and attending professional development events and concerts. She is a member of the Roc City Rotary and the Rochester Young Professionals.

When did you start your business?
CP: I began Polland Enterprises, LLC in April 2017.

Where did you get the inspiration for your business brand?

CP: I was inspired by my love of reading and writing. I want to help other writers improve their work.

What makes you want to teach/do your business?

CP: I want other writers to be confident in their work. As an editor I want to encourage authors to write whatever their heart desires.

How do you stay healthy?

CP: I am a Planet Fitness member, I go to the gym 4-5 per week.

For you how does what you do as a brand or business related to wellness?

CP: Writing is often a stress reliever, it’s therapeutic. As an editor I appreciate the written word and support authors by editing their work while keeping their voice.

What do you feel is the most challenging aspect of your career?

CP: Keeping the voice of the writer in fiction pieces is most challenging. It requires a delicate balance.

What is it that inspires you to keep going as an entrepreneur?

CP: Building a legacy for my family, being my own boss, and having a team inspire me to be an entrepreneur.

What are you working on now?

CP: I am working on a fiction project for Press Three Seventeen, my poetry compilation being released this summer and a new interview series featuring up and coming Rochester residents. The project is Rochester on Deck.

What has been your best experience thus far in your business?

CP: My best experience is hearing testimonial from clients. The clients have expressed their satisfaction and appreciation of my editing services. I pride myself on customer satisfaction so knowing I am helping authors publish books is humbling.

What has been your biggest challenge as a company? Have you been able to overcome that challenge? If so, how?

CP: My biggest challenge is balancing my business with being a full-time employee and my professional endeavors.

What advice do you have for others interested in pursuing their own business.

CP: If you are an aspiring entrepreneur connect with others doing what you want to do, ask questions, and do research. Make sure you know why you want to be an entrepreneur, identify mentors who can assist with your journey, network by joining groups (in person and virtual) and build your self esteem and confidence.


To learn more about CaTyra or connect with her reach out via the following channels


Published by Calvin Eaton

(he/his/him) Calvin Eaton is a disabled community educator, content creator, and social entrepreneur, whose area of expertise includes antiracism, equity, justice, instructional design, and program development. In 2016 Mr. Eaton founded 540WMain, Inc. a non-profit online and community-based organization for accessible education and events that promote justice for all.

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