Community Educator Spotlight | Ian Cramer The Plant Based Cyclist

We are pleased to spotlight Ian Cramer one of our October Community Educators

About Ian Cramer

Ian Cramer works as an Athletic Trainer for UR Medicine but in his spare time is passionate about educating people on diet, lifestyle, health and disease prevention. Seven years ago, one movie caused him to rethink his dietary and lifestyle habits and reconsider his place in the world. He changed his lifestyle for health, ethical and environmental reasons and he now wants to spread the word to help people realize their health potential. You are in control of your health destiny and you can prevent and reverse the chronic diseases.

When did you start your business?

IC: Using my social media alter-ego “Plant-Based Cyclist”, I started educating other on the benefits of a Plant-based lifestyle in 2015. But embarking on this lifestyle, for me, started in 2011.

Where did you get the inspiration for your business brand?

IC: My business brand came from 2 things I am passionate about: Cycling and plant-based nutrition. The name came pretty easily.

What makes you want to teach/do your business?

IC: This information I spread is life-changing, has global impacts and largely unknown, which is a huge problem. This information isn’t getting out there quickly enough, and people simply don’t know or they misunderstand the current evidence to enable themselves to make sound, healthy decisions.

For you how does what you do as a brand or business related to

IC: My business is all about educating people about chronic disease causation. Chronic diseases are on the rise in this country. Over 600,000 people per year die of heart disease, a malady that is preventable 99% of the time. Diabetes, Auto-immune disorders, MS, dementia, infections, strokes and cancers are just a partial list of the conditions that can be tied to diet and lifestyle

How do you stay healthy?

IC: I live a plant-based lifestyle. That means I eat a 90% whole foods plant-based vegan diet which emulates the diet of the longest lived populations of people in the world’s history. I want to live free of chronic diseases and the evidence shows conclusively, the best way to do that it eating a plant-based diet. I feel a sense of pride and greater purpose having a smaller carbon footprint because of my food choices and I harm zero sentient beings in the process.

What do you feel is the most challenging aspect of your career?

IC: Convincing people this is the best choice not only for them, but also for the greater good. Also, having them do it, just taking that first step to getting healthier. It’s scary to change something that you’ve done the same way 3 times a day for 30+ years.

When you aren’t working what do you like to do?

IC: I love to ride my bike, woodworking and carpentry.

What is it that inspires you to keep going as an entrepreneur?

IC: The thought of adding years to someone’s life because of the new knowledge I planted in their brain. Chronic diseases ARE preventable and reversible, and I want to tell the world.

What are you working on now?

IC: I am cultivating a podcast called The Ian Cramer Podcast, which seeks to interview doctors and scholars of lifestyle medicine. I thought…what better way to get this message out to people than to interview the experts, the ones prescribing this to their patients and seeing dramatic and life changing results. Rather that prescribing a pill or procedure, these doctors get to the root cause of these chronic disease and prescribe diet and lifestyle interventions to allow people to regain their own health, for good.

What has been your best experience thus far in your business?

IC: Hearing from others that they are learning and becoming healthier because of my recommendations is very gratifying and humbling. I have 10 passionate patrons of my podcast that I am very appreciative of as well. They pay me per podcast and support my work to allow me to spread the message to a larger audience. Seeing the growth of the podcast in the first year of its inception as well as the growth of my Facebook page is very gratifying.

What has been your biggest challenge as a company? Have you been able to overcome that challenge? If so, how?

IC:My greatest challenge is finding enough time to work on the projects I have brainstormed. Have I been able to overcome this? It’s been hard, and I would say no, I don’t have enough time. I hope that this venture can turn into a part-time gig so I can devote more time to educating people on the benefits of adopting a more plant-centered lifestyle and change people’s lives.

What advice do you have for others interested in pursuing their own business.

IC: Just do it. Don’t be afraid of making mistakes or fear the unknown. Think about every unknown situation you’ve ever been in, and if you’re reading this, realize that you’ve made it through those situations, and many more have made it through identical situations before you. You can do it. Utilize your resources, work hard, be passionate and get it done.

Is there anything else you’d like the readers to know?

IC: Despite what we’ve been told or lead to believe, health is a choice. You’re not a slave to your genetics, family history, cravings or eating habits. You’re not supposed to be sick, or overweight or diseased. You deserve to live a vibrant, healthy life and in this western society, that all starts with the food on the end of your fork.

To learn more about Ian or connect with him, reach out via the following channels


INSTAGRAM: @Plantbasedcyclist1

Photo credit: Ian Cramer

RSVP for Ian’s class Overfed & Undernourished on Thursday October 26th via email:

Published by Calvin Eaton

(he/his/him) Calvin Eaton is a disabled community educator, content creator, and social entrepreneur, whose area of expertise includes antiracism, equity, justice, instructional design, and program development. In 2016 Mr. Eaton founded 540WMain, Inc. a non-profit online and community-based organization for accessible education and events that promote justice for all.

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