Rochester Makers Gift Shop Vendor Spotlight | Samantha Lynn & Wholistic Herbals

We are pleased to feature Samantha Lynn founder of Wholistic Herbals as our third Business spotlight in the Rochester Makers Gift Shop summer vendor series

About Samantha Lynn

Samantha Lynn is a Holistic Health Educator and Owner/Operator of Wholistic Herbals. She crafts skin care and body products using herbs and plants. She started crafting herbal products a little over a year ago and began teaching this year.

When did you start your business?

SL: I started crafting herbal products a little over a year ago. I started teaching this year! We’re always learning, and I’m very excited to a share a little of my herbal knowledge with others.

Where did you get the inspiration for your business brand?

SL: I started learning about all of the terrible additives that they put in so many things that people use every day. This inspired me to study holistic health. I learned about the many different ways of alternative healing. After awhile, I started focusing more on herbalism.

Plants have so many wonderful actions that they provide for us and everything around them. I made the switch and tried tons of different products trying to find the most basic/natural one that actual works! After continuously seeking, I was inspired to make my own. That little seed of inspiration and my love for sharing this knowledge with others is what started Wholistic Herbals.

What makes you want to teach/do your business?

SL: Herbalism has been around since the beginning. This knowledge used to be common; passed down between generations. It is now lost. I want to teach others that the Earth provides everything you need to live a happy healthy life.

For you how does what you do as a brand or business related to

SL: I make mindful, everyday products using plants instead of the unwholesome additives found in society today.

How do you stay healthy?

SL: I keep busy, and focus on my passions instead of my fears. I surround myself with nature and plants often. I hangout with my friends; play music and prepare meals with them. I shop at the local farmers markets and support sustainable, additive free food. I truly believe what you feed your body and soul is what you become.

What do you feel is the most challenging aspect of your career?

SL: Getting the word out there! I try not to be on my phone all the time, but business social media is definitely a thing. Unplugging and trying to expand/gain support are hard to balance.

When you aren’t working what do you like to do?

SL: I like to craft my products. Smelling the different herbs is always a stress reliever! I also enjoy taking care of my plants and my bestfriend/feline companion, Chloe. We go on hikes in nature together and to the local farmers markets often!

What is it that inspires you to keep going as an entrepreneur?

SL: It’s what gives me purpose in this world. I feel as if I’m doing something beyond myself. Something for the betterment of the people I will eventually have to leave behind on this Earth.

What are you working on now?

SL: Right now I’m infusing the oil that I use in “May Your Pits Feel Dandy”. I’m also working on a St. John’s Wort solar infusion. It’s looking so red and beautiful!

What has been your best experience thus far in your business?

SL: The constant learning and abundant opportunity! If you follow your dreams no matter how tough, they will bloom. Witnessing a sprout grow within yourself is such a wonderful experience.

What has been your biggest challenge as a company? Have you been able to overcome that challenge? If so, how?

SL: I craft, design, and do pretty much everything by myself. As my business continues to grow, I’m getting busier and busier. I am overcoming it though! Life keeps putting individuals in front of me that offer skills and the interest to learn from each other.

What advice do you have for others interested in pursuing their own business.

SL: Whatever it is that you want to do, you can make it happen. It all starts with the drive and the passion to do it. Don’t let fear get in the way of your dreams. Don’t let lack of experience get in the way. Doing is automatically gaining experience. You will continue to learn and grow, and others will support you all along the way as long as you continue to follow it! You can’t expect others to support you when you don’t support you.

Is there anything else you’d like the readers to know?

SL: “Our very humanness depends on them, and in return, they depend on us. To deny this is to deny our part in the great web of life. Their out-breath is our in-breath, our exhale, their inhale.” –Stephen Harrod Buhner

You can also find me at the Pittsford Farmers Market and Westside Farmers Market each week.

To learn more about Samantha or connect with her, reach out via the following channels


​FB: Wholistic.Herbals

Photo credit: Samantha Lynn

Register for Samantha’s first ever Herbal Workshop: Backyard Healing Balm on Wednesday September 20th here

Published by Calvin Eaton

(he/his/him) Calvin Eaton is a disabled community educator, content creator, and social entrepreneur, whose area of expertise includes antiracism, equity, justice, instructional design, and program development. In 2016 Mr. Eaton founded 540WMain, Inc. a non-profit online and community-based organization for accessible education and events that promote justice for all.

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