We are pleased to feature Anthia Lott in our latest Roc Women in Business Spotlight
Etched in Black was founded by Anthia Lott in 2012. At the age of 21, she took a risk and moved to London, England to study fashion design. With little to no knowledge, (and never having touched a sewing machine in her life) she quickly adapted and flourished in her classes. Even though she found her love of fashion a little later in life, she was able to obtain internships with top designers and even assisted at both London and Paris Fashion Week.
When did you start your business?
Where did you get the inspiration for your business brand?
AL: Everywhere, my designs usually start with a simple thought, then I research until have a solid concept.
What makes you want to teach/do your business?
AL: Honestly, I don’t know. It’s just something that’s a part of me.
What do you feel is the most challenging aspect of your career?
AL: The most challenging aspect is making money. Building a brand and creating buyers confidence, I find, is a bit difficult. Because, you’re constantly trying to find that balance between artistry and business.
What is it that inspires you to keep going as an entrepreneur?
AL: Belief in my talent, is what keeps me going.
What are you working on now?
AL: I’m working on the next fall pieces and focusing on selling online.
What has been your biggest challenge as a company? Have you been able to overcome that challenge? If so, how?
AL: It’s going to be a lot of work, and a lot of opinions on what you should be doing. But, trust your gut and don’t give up, your time coming.