Each week on Tuesday and Thursday through October 20th 540Blog will feature guest blog's from city residents themed around gentrification. Today's blog comes courtesy of our Founder Calvin Eaton (aka…

Each week on Tuesday and Thursday through October 20th 540Blog will feature guest blog's from city residents themed around gentrification. Today's blog comes courtesy of our Founder Calvin Eaton (aka…

It's been exactly four weeks since I sold my car and joined the ranks as a car-free professional in Rochester. What made me decide to take the plunge? Read about…

New additions to families are usually joyous occasions, whether a baby is born, a child is adopted, or a family decides to foster a child in need. They can also…

"It's not how much we give but how much love we put into giving." - Mother Teresa Gift giving and making gestures are opportunities to show someone that you care,…

There's no such thing as an overnight success There I said it. But to my chagrin, I hear this "expression" (if you can call it that) much too often. I…

It's no secret that Americans are divided on many topics of critical importance and that they often feel very passionately about their perspectives. While it's a show of character to…

Did you know that 540WMain initially started as a for profit social enterprise. However I quickly realized that not many in Rochester knew what that meant let alone understood the…

Rochester is one of those American cities that's small and hip, and, at the same time, too big for many to understand, with a history as troublesome as any other.…